That musty smell is driving away customers
Few complaints drive customers away faster than unpleasant odors from mold and mildew, restrooms, or food. Lingering odors in your restaurant, health club or retail store could spell disaster for your business.
Psychologists studying the effects of odors have documented that people quickly become conditioned to odors. This means that while you and your employees stop noticing an odor very quickly, your customers notice as soon as they walk in the door, and they will be walking out the door in a hurry.