Indoor Odor is Really, Really Bad for Business
Comfort is an important factor in where people choose to shop or dine. But comfort is not only about the air temperature; if your establishment has an unpleasant indoor odor, you may be driving away customers in droves.
Who wants to eat a meal in a restaurant with a lingering indoor odor of grease or even mildew? In addition to the comfort factor, customers can’t help but wonder about cleanliness and food safety. They’re also not likely to spend much time shopping in a boutique that smells like a locker room.
When customers walk out, you’re losing more than just the customers who don’t return. It’s increasingly likely that those unhappy customers will share their negative experience with your indoor odor both with friends and on Yelp or Facebook. Word of mouth and bad reviews can severely damage the reputation of your business.
