Are you providing your visitors with an inviting climate that will entice them to stay and shop and return to your store often? One thing that will chase your customers from your shop perhaps even before they make it to the register is a hot or stuffy store.
Besides losing revenues from sales, a poorly functioning HVAC system will put a cinch on your income potential in a number of other ways, too. Proper store maintenance in retail is essential for success. Let’s take a look at why your business would undoubtedly benefit from a focused approach to commercial HVAC preventive maintenance.
Lack of commercial HVAC preventive maintenance or store maintenance in retail can be a fatal distraction
Did you ever eat at a restaurant during the dog days of summer and wonder what’s the matter with the air conditioning system? If you’re like most people, you probably crossed that eatery off your dining rotation list. Have you ever been to a food market that is so warm that it makes you skeptical about food freshness and concerned about spoilage?
Cold temperatures can also be behind an unpleasant shopping experience and make you want to dart out of the store as soon as you pick up a few things rather than taking your time and making some purchases that weren’t on your short list. There’s other shopping turnoffs too.
Ceiling stains caused by water leaks from an HVAC system won’t give customers an air of confidence about the cleanliness of a dining or shopping establishment.
Probably nothing will prompt a visitors’ premature exit quicker than foul odors. These are just some of the things that should underscore the importance of store maintenance in retail and show you why commercial HVAC preventive maintenance is critical to the stability and growth of your business.
Keeping customers is not only cool, but a key objective
The customer is the lifeblood of any business, so why would you do anything that might discourage their return? A commercial HVAC preventive maintenance agreement with a professional HVAC company will help maintain consistent comfort.
A commercial HVAC preventive maintenance contract will help prevent seemingly random HVAC system breakdowns especially when you can least afford it – in the dead of winter when temperatures dip below freezing or in the soaring temperatures and humidity of summer when people seek refuge in comfortably air conditioned environments.
By having a commercial HVAC preventive maintenance plan that provides for regular visits from a service technician, you will help prevent breakdowns. A system failure could cost you customers not only for the time the system is down, but possibly permanently.
Besides keeping the customer happy, consistent comfortable temperatures will keep another group of people happy, who are also vital to your business’ success: your employees. A comfortable climate will promote happy employees who will likely better serve your customers and be more productive. Not many want to overexert themselves when the mercury rises.
Foul odors can make your business go south
When considering the necessity of commercial HVAC preventive maintenance, remember fresh air walks hand in hand with comfortable temperatures when it comes to customer contentment. Did you ever enter a home and wonder what the offensive smell was? Sometimes homeowners don’t recognize that their home doesn’t exactly smell like as fresh as daisies. The same can hold true for those in shops and restaurants.
Often when we can’t find the source of an odor, we try to remove the offensive smell with a disinfectant or mask it with air fresheners. The unpleasant scent might be something beyond our control when it’s coming from an HVAC system. A poorly maintained HVAC system could be spreading foul air throughout your space and could be hurting your business. A qualified HVAC company will ensure that your HVAC system is providing a balanced airflow when inspecting your system.
HVAC systems are responsible for air movement. Heating and air conditioning systems push air in, while ventilation and exhaust systems remove air from your space. If either is off kilter, foul air can invade your space. Good ventilation is key to removing the dust that can send customers and employees into a sneezing frenzy. So, it’s no wonder that proper ventilation is an essential part of commercial HVAC preventive maintenance.
Related article: What Is Ventilation & How Does It Impact Your HVAC Comfort
Excess moisture can put a damper on business
A crucial ingredient in store maintenance in retail is maintaining an atmosphere where the air is not too moist. Commercial HVAC preventive maintenance can help ensure humidity levels are properly regulated.
Too much humidity caused by an inefficient air conditioning system could can be responsible for the growth of mold and mildew and be the culprit behind musty-smelling air. A little commercial HVAC preventive maintenance can stop these nasty smells from fouling your space. Sticky air is not only unpleasant for your customers and employees, but can also have a negative financial impact on your business because of damaged goods. Let’s take a look at some of damaging effects of excess moisture.
Related article: HVAC Humidity Control: 5 Reasons Your AC Is Ineffective
Food for thought
If you are the owner of a restaurant or food market, the last thing you want to do is serve food to a patron that will get them sick. Your perishable items such as fruits, vegetables and bread will have a shorter shelf life if your space is plagued with humidity problems.
According to foodsafety.com, food spoilage can occur when there’s even slight changes in humidity. Bread and cereal molds can result from excessive moisture. Moisture condensing on the surface of food can also provide an environment for bacteria and molds to grow and multiply. As you can see, a commercial HVAC preventive maintenance contract is especially important when running a food service business where spoiled food can close your doors.
Do you have older HVAC or commercial refrigeration equipment? Due to EPA regulatory changes, R22 refrigerant (the standard used to power AC and commercial refrigeration systems for decades) will be phased out come January 2020. Get informed about how this change impacts you with this information bulletin, R22 Refrigerant Phase Out: Do You Need to Replace Your AC?
A properly maintained HVAC system is good for business
The food service industry is not the only type of business that relies on customer satisfaction and needs to be concerned if an HVAC system isn’t functioning at its best. Here’s just a few of the many types of businesses that would benefit by a commercial HVAC preventive maintenance agreement.
- Apparel shops. If your inventory is tightly packed in a damp area, your clothing could be damaged by mildew or develop a musty smell over time. A leaky air conditioning system could cause extensive inventory damage.
- Furniture boutiques. Mold can form on upholstered furniture exposed to humidity. Wooden furniture sitting in moist air for an extended period, can crack or warp. No one wants to buy a smelly sofa and no one wants purchase furniture that could fall apart.
- Entertainment retailer. The picture and sound quality of DVDs and CDs can diminish with prolonged moisture and heat. Vintage records can warp. Moisture is harsh on electronic devices such as stereos, TVs and monitors. Internal condensation can damage these items.
How a commercial HVAC preventive maintenance contract can benefit you
Securing a commercial HVAC preventive maintenance contract could save you headaches and money in the long run. Let’s review some of the benefits:
- Regular commercial HVAC preventive maintenance ensures customer comfort, which will promote business growth and retention
- Keeping to a preventative maintenance schedule results in a consistently comfortable climate for your employees, which will bolster productivity
- Routine maintenance is likely to save you money on repair costs
- Steady preventative maintenance helps prevent untimely and costly breakdowns, which could even close your shop
- Regular commercial HVAC preventive maintenance reduces system wear and tear and extend the life of your system
- Routine preventative maintenance fosters efficiency, which will decrease your energy costs
- A properly running system safeguards your inventory and prevents property damage
At first glance, you may have thought that you couldn’t afford a commercial HVAC preventive maintenance contract. Now that you’ve seen the benefits of having routine maintenance and the costly pitfalls that could result from not having one, doesn’t it make sense to hire professionals to regularly service your system? As a business owner whose success depends on your reputation and customer satisfaction, can you really afford to go without a commercial HVAC preventive maintenance contract?